The objective was to create a festive campaign that brought Arcadia’s Christmas collection to life, from cosy coats to playful onesies, capturing the warmth, excitement, and togetherness of the holiday season. The goal: engage festive shoppers through a narrative that felt both aspirational and relatable.
Solution
Developing a campaign concept centred around friendship, celebration, and the joy of shared moments. The art direction combined playful seasonal details with elegant styling, achieving the perfect balance between fun and sophistication. Visually, the scenes felt cinematic yet accessible, reflecting the magic of the season while keeping the focus firmly on the product range.
Challenges
The key creative challenge lay in integrating novelty products within a cohesive, 360° campaign narrative. Through precise planning and styling, all these elements combined added personality and charm without compromising the premium tone of the broader brand story.
Outcomes
The campaign connected powerfully with consumers, driving strong engagement across channels. Results included a 7% year-over-year increase in average order value, a 4% rise in email sign-ups, and a surge in social interaction, clear evidence that the campaign struck the right emotional and commercial balance.
